How To Take Your Wine Tasting Club To The Next Level

You and your friends have organized a successful wine tasting club. You’ve done everything right for each monthly meeting:

  • Decided on a formal or informal format
  • Created a theme such as “Wines of Chile,” “The Best of the California Cabernets,” or “Favorite Holiday Wines”
  • Selected the wines. 3 or 4 wines allow club members to fully experience every wine without feeling overwhelmed.
    A rule of thumb for purchasing your wines is most of your guests will drink approximately 2 glasses total ~ a bottle usually holds 4-5 glasses, so this should give you a guideline for how many bottles to purchase. Have something for members to nosh on. Cheese, crackers, and fresh fruit plates are typical at wine tastings.
  • Secured appropriate wine tasting supplies and accessories such as glasses, rinse pitchers, dump buckets, drinking water, bland bread or crackers, and a tasting evaluation form for each member
  • Allocated time for enrichment from research shared by members or an outside presenter such as a wine merchant or local winery vintner
  • Focused on food and wine paring with the meeting theme
  • Mailed a newsletter or sent an enewsletter with the next meeting’s location, agenda, theme, and other details as well as a review of the last meeting’s tastings, upcoming community wine-related events, etc.
    AMA Waterways In Celebration of Wine
    AMA Waterways In Celebration of Wine Theme Cruises

    You’ve done well. Membership has grown and your group of like-minded individuals are now the best of friends. Where can you go from here? Plan a tour for your group to a wine region! Start with a short trip, perhaps a three or four day gathering in Napa Valley. After one or two successful wine holidays, plan more extensive travel to wine regions of France, Germany, South Africa or even Australia and New Zealand.

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