Uniworld Boutique River Cruise Collection is the first river cruise line to dedicate sailings to millennial travelers, specifically to those aged 18 to 40, with its new U BY UNIWORLD (all capitals) program. Beginning with sailings in early 2018, U BY UNIWORLD will offer immersive, genuine and plucky experiences for the upcoming generation of river cruisers. The focus is on those who share a youthful inquisitiveness and a robust measure of good judgment.
Two ships currently in the Uniworld fleet, the River Baroness and the River Ambassador, will be revamped with sleek, neutral colors to add a contemporary look and feel to the ship’s public areas.
“U BY UNIWORLD will deliver the same superb quality of authenticity and personalization that the Uniworld brand is celebrated for while offering a new way for exploratory, younger travelers to experience the pulse of Europe,” said Ellen Bettridge, President & CEO of Uniworld. “We are targeting an active traveler between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience.”
The itineraries will feature longer stays in the destinations giving travelers the chance to meet locals, try restaurants and bars in port, and experience both independent exploration and active excursions.
Uniworld announced a social media campaign, hashtag #AllAboutU, in order to pull together suggestions and requests for all facets of the U BY UNIWORLD vacation. Use the hashtag on Facebook, Twitter, and Instagram.
This expansion of the Uniworld brand targeting a new demographic for river cruising taps into the worldwide expertise of their leading youth brands Contiki® and Busabout®, original adventure travel companies for the young, wide-eyed and curious. Reservations for 2018 sailings will be available soon.
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